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A World of Advantages

Accepting chip cards means increased security, streamlined processing, and faster customer service. Here is a closer look at each of these benefits.


 

Increased Security

When you accept chip cards, you gain a great deal of safety advantages:

- Chip cards are more difficult to counterfeit, leading to a reduction in fraud.

- The use of a PIN provides an additional security feature for lost or stolen cards.

- Fewer charge-backs benefit merchants.

- Merchants who have chip terminals are not liable for the cost of card fraud as long as cashiers follow the directions indicated in terminal prompts and use the routine security practices of their establishment.

- Replacing cash with chip cards reduces the risks that result from handling and storing currency.

- Chip cards reduce the potential for errors and losses because they eliminate the need for paper reconciliation.

- Transaction records for chip card payments are completely electronic.

- Chip transactions don't rely on sales assistants to make difficult judgments about signature validation. All they have to do is follow the terminal prompts.


 

Streamlined Processing

Chip cards can save you time and money by:

- Reducing paperwork, because there are fewer signed receipts to handle and store.

- Cutting down on exception handling, referrals, and charge-back processing.


 

Faster, More Convenient Customer Service

Chip card technology can lead to speedier service, which can mean happier customers and higher volume:

- Chip cards often do not require online authorizations, so transactions can be processed much more quickly.

- When combined with the use of a PIN, there is no sales slip to be signed or filed, and the register is opened less frequently, reducing labor and risk.

- Chip gives you the opportunity to offer your customers self-service terminals to pay for products with no waiting.


 

Merchant Forum

Click here to access the Merchant Forum - an area where merchants can post their EMV migration questions and get responses from industry experts.


 

Documents for Download

Background Information
This document provides background information on chip technology and its implementation in Canada. Find out how the payment brands support this strategic decision and how it benefits you as a merchant.

Please note that this information has been provided by the Program Management Office on behalf of the Chip Trial Steering Committee participants. Questions regarding these materials should be directed to Tracey Black, Director, KW Chip Trial PMO, phone 416 203-5252, email tracey.black@gfhgroup.ca

Definitions
This document provides definitions of frequently used words and phrases related to chip migration.

Please note that this information has been provided by the Program Management Office on behalf of the Chip Trial Steering Committee participants. Questions regarding these materials should be directed to Tracey Black, Director, KW Chip Trial PMO, phone 416 203-5252, email tracey.black@gfhgroup.ca.

Guidelines for PIN Transactions

An overview of chip and PIN transaction guidelines, including topics such as inserting the cards to dealing with locked PINs.

EMV Certification Overview for Merchants
This document has been designed by Canadian Acquirers and Payment Brands in order to clarify the EMV device compliance process for merchants with integrated Point of Sale (POS) systems.

Please note that this information has been provided by the Program Management Office on behalf of the Chip Trial Steering Committee participants. Questions regarding these materials should be directed to Tracey Black, Director, KW Chip Trial PMO, phone 416 203-5252, email tracey.black@gfhgroup.ca.

EMV Chip Implementation Milestone Guidelines
This document has been designed by Canadian Acquirers and Payment Brands to provide merchants with integrated Point of Sale (POS) systems with information regarding key milestones involved in the implementation of an EMV compliant Point of Sale (POS) solution.

Please note that this information has been provided by the Program Management Office on behalf of the Chip Trial Steering Committee participants. Questions regarding these materials should be directed to Tracey Black, Director, KW Chip Trial PMO, phone 416 203-5252, email tracey.black@gfhgroup.ca.

Merchant FAQs
A list of frequently asked questions related to merchants.


 

Association Links

Please click on the links below for more information:

Interac Association Chip Information

MasterCard Canada Chip Information

Visa Canada Chip Information

Kitchener Waterloo Trial Information